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Sin Dee Sugar (HBIC)

Sin Dee Sugar is a full-time marketing professional and experienced event coordinator/promoter, who focuses her free time on running Sin Dee NYC, LLC. Born and raised in New York City, she worked her way from in the spotlight to behind the scenes.

Known for her creative edge, she decided to blend her knowledge of the professional and alternative worlds to start Sin Dee NYC in 2003. Later the brand would grow to launch the SinDeeNYC.com website in 2017 and officially form as Sin Dee NYC, LLC in 2020.


Modeling Portfolio
  • Sin Dee NYC .Richard Scalzo. First Shoot
  • ManicPanic.Poster-Sin Dee NYC . 2005
Videos of Sin in Action

Longest and dearest friend model who is the best at her craft. Sin Dee is very creative and a pleasure to work with. She is friendly, professional, and very easy to work with. I appreciated her attitude and professional skills. Love hanging with her and shooting her. I would shoot with her anytime .”

RICHARD SCALZO, NYC PHOTOGRAPHER, RICHARDSCALZO.NYC

Latest Work
  • Sin Dee NYC’s Guide to Burning Man 2022 (Back to Playa!)
    Finally, Burners can start dusting off their gear and packing up their yellow-tops because Burning Man 2022 is on! From 8/28 – 9/5, thousands will return “home” to Black Rock City, NV. If you managed to secure a ticket, you’ve probably started planning your adventure. While our last guide focused on simple packing hacks, this year we revisited & updated our original Burning Man Checklist. Read the latest Guide to Burning Man for all the tips & tricks I learned from two trips to playa.
  • Sin Dee NYC’s Guide to Pride 2022
    We say “Gay”. Loud and Proud! Our team is made up of a variety of queer folk and we couldn’t be prouder. For our annual Guide to Pride we bring you a list of the gayest happenings in NYC. Plus check out the latest gay gear from our favorite vendors to get your 2022 Pride outfit together.
  • Sinful Snacks: A 420 Fest Taste Test
    Rows of vendors lined the perimeter of Amazura’s dance floor at the NYC:420 fest by NY-Harvest Fest in Queens. Plants, seeds, flower, edibles, clothes, glass, supplies, and cannabis inspired art were on sale. Check out this special edition of Sinful Snacks for a review of my 420 haul and thoughts on the festival’s food & bev situation.
  • Sin Dee NYC’s Guide to 420 (2022)
    Can you taste the progress? Pot supporters have so much to celebrate this 4/20! Check out the 2022 SDNYC Guide to 4/20 for a list of NYC events, the dopest tools & gear, and a few cures for the ‘muchies’.
  • Sin Dee NYC’s Guide to Yule 2021
    Grab your Yule logs it’s the Winter Solstice! Today, 12/21 marks the time of year when the Sun is reborn and a new season is upon us. Here are some of our favorite modern takes on pagan yuletide traditions.